Lighting Reality, established 1995, created the market leading lighting design software used by over 97% of the UK market. Having an innovative product and market share the branding for the company had become dated and in need of a professional brand update. Wanting to explore new overseas markets, increased competition and a release of a new suite of software products we were approached to rebrand and raise the profile to align with the strategic vision for the future of the company.
Using our proven process our team were able to create a new brand solution that not only captured the core values but allowed flexibility for future products. One of the challenges was that the software name was the same as the company name so marketing new products was a the decision was made create a hierarchy of the company and products which can be seen on the examples below. We supported Lighting Reality with the initial brand roll out with a full suite of marketing collateral and continue to work with them as a creative partner.