Ishida required a virtual event to assist marketing efforts during the cancellation of their flagship physical event, Interpack. The experience needed to show visitors the different solutions within their range of products and generate enquires.
We launched a flexible platform driven solution that utilised high resolution 3D models and animation. This combined gives the user an immersive experience at the Ishida Virtual World. We integrated the event into a gated area on Ishida’s existing website complete with a registration area. Once registered, the visitor can access the event.
Users are able to find more information about specific product groups by navigating to the sections of the virtual exhibition stand. To improve engagement, we integrated an enquiry facility into their existing CRM system to create a seamless enquiry funnel.
What Lies Ahead for this Virtual Event
The Ishida Virtual World is currently being developed in several different languages to complement their virtual strategy. We are working closely with Ishida. Building new features to keep the Virtual World engaging for visitors and to further increase enquiries from across the globe.