Taylor are renowned for manufacturing 4 wheel metal waste containers. You may have already seen the logo design embossed onto the side of the iconic containers across the UK. However, the waste and recycling container manufacturer is capable of much more. They are in fact, international providers of waste management solutions, including 4 wheeled metal bins, textile banks, dumpsters and fill level technology to private and public sector organisations. Our goal was to update the brand identity to reflect this starting with the logo design.
Brand new logo design for waste container manufacturing market leaders
Due to several acquisitions and wanting to appeal to a global market, Taylor required a full rebrand. We assisted the UK based manufacturing company with a logo design update and new brand style. The brand began to take shape as we developed a new website, email marketing templates and brochures using the new identity. In addition, we provided graphic support at their largest exhibition, RWM at the NEC.
We have also been a creative partner in the expansion to overseas markets namely Dubai and UAE. As a result, we produced a dedicated Arabic/English language website along side traditional communications. Consequently, this led to a huge increase in orders and enquiries.