Edwards is a globally successful vacuum engineering company with over 100 years of rich heritage. This all began with FD Edwards, a physicist who opened up his first store in 1919. The main objective for this project was to bring create a cutting edge Virtual Experience by creating their own Virtual Pavilion.
Launched in July 2020, our goal was to create a virtual environment which embodies Edwards their latest product and solutions and convey their heritage. The Virtual Pavilion allows guests to free-roam with intuitive navigation to each specific section of interest. Each section has a 3D rendered product model with which guests can interact. Live chat avatars connected to Edwards’s global experts were integrated into the Virtual Pavilion to establish efficient communication. Movie elements would auto-play as you approached the section along with animated signage to aid the visitor experience,
There are multiple gaming hotspots to create a fun and immersive element. To add further enjoyment, we included a virtual helter-skelter. The helter-skelter allows guests to see a 360 vision of the Virtual Pavilion.
The experience has a powerful WordPress driven back office area developed to support the registration, pavilion map, analytics and allows for easy management of content.
The future plans for the Virtual Pavilion along with Sales and Marketing efforts are to use this as a valuable tool for HR and Training.
Additional rooms and configurations are being discussed along with the ability to have user created 3D Avatars to promote a more immersive and personal experience for each visitor.