BuroHappold is an international, integrated engineering consultancy and wanted an augmented reality case study to showcase the companies latest project ‘The Tower at Plaza PNC Plaza’. The requirement was to activate the augmented reality from the back of a business card as well as large format floor graphics and tell the story of the main engineering solutions.
A native Apple version was created which provided an engaging new way to show the features and benefits of this amazing new building. We created an experience using 3D modeling and animation synchronised with text and audio voice-over. Gamification elements were included to guide the user through this innovative solution.