Buro Happold

Actual Building Ground Level

Project Outline

Buro Happold is a specialist international, integrated engineering consultancy. They specifically requested an augmented reality case study to showcase their latest project, ‘The Tower at Plaza PNC Plaza’. The requirement was to tell the story of the engineering solutions used in this project. In addition, the AR elements had to be activated from a business card and a large format floor graphic.

A Solution from an Augmented Reality Specialist

To provide an engaging way of showing the features and benefits of this amazing building, we developed a native iOS augmented reality app. We crafted an experience using 3D modeling and animation synchronised with text and audio voice-over. To guide the user through this innovative solution, we included gamification elements to retain engagement.

Take a look for yourself.

Tower Model Animation
Actual Building Ground Level
BuroHappold Augmented Reality