Taylor

The Brief

Taylor have been established over 50 years and are the worlds leading manufacturer for metal waste and recycling containers. We were approached as they needed a brand update due a group acquisition. The brand update required initial consultancy where we researched existing marketing materials and looked at the future of the company and where the brand would be used across different communications channels.

The Result

Being an established brand in the market place is was important to retain the heritage but to show a new direction for the company. The logo updates and branding structure were well received across the industry. A complete redesign to all external and internal communications both digital and traditional ensured brand consistency. We also provide ongoing marketing support during this exciting time.

Previous Logo

Old Taylor Logo Design

Logo Update

New Taylor Logo Design

Logo Construction

Taylor Logo Update Construction

Literature

Taylor Brochure Cover

Taylor Brochure Reverse

Taylor Brochure Spread

Sellers Leaflet

Icon Set

Taylor Icon Set

Taylor Icon Set

Responsive Website Design

taylor-website-design

Taylor Responsive Web Design

Fully responsive and mobile friendly the Taylor website uses the WordPress CMS as a foundation with a bespoke design. Full training and accompanying movie manuals were produced so the website can be updated by a team of different users allowing constant evolution of the content within the site. We preserved the link structure from the previous website to retain the excellent SEO ranking. The framework created for this site has become the standard for Taylor group sites. The Sellers and Taylor International website use same system with additional features such as multilingual support.

Email Marketing

Email Marketing

Results
  • Opened
  • Clicked
  • Bounced
  • Unsubscribed

As part of our ongoing strategic marketing support Reflection manage the Taylor Email Marketing. Once we created the  responsive email template we create the weekly newsletter and distribute using our chosen CMS platform. This gives Taylor full control over the analytics and reporting so they can act on the results. We are able to schedule the emails months as part of the marketing strategy. Messages and CTAs are all linked with press advertising, exhibitions and new product launches. Taylor have had some greats success using Email Marketing as part of the overall mix.

Movie

A case study movie was required to showcase the latest in product innovation from Taylor. Reflection and associates handled the project shot at Bristol Hospital. The movie shows and automatic guided vehicle transporting a custom Taylor bin through the hospital. The movie has been successfully used at exhibitions and to raise awareness of Taylor to other industrial and manufacturing sectors.

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